Executive Director of the UCBA Trade Association, the largest licensed retail cannabis trade association in California, Mr. Honig is a business owner and advocate working to ensure the state of California and the City and County of Los Angeles create fair and equitable cannabis licensing systems.
Helene has experience spanning over twenty years in membership acquisition, member engagement, and event sales. She previously worked at VICA, The California Medical Association and with top-tier media outlets including Entrepreneur Magazine .
Pineda’s experience spans over 15 years in and around the state capitol. Prior to joining Estrategia LLC, Mr. Pineda was successful in securing over $700 million in state technology projects and public funds for his clients to produce positive legislative and regulatory results.
Serving as Partner at Selan Law Firm, Lisa’s unparalleled resume includes expertise in medicinal and recreational aspects of the marijuana industry. Co-founder of the UCBA Trade Association, she is General Counsel for the leading trade association of legal cannabis retailers in California.
Mrs. Katchko is a founding member and equity partner of Katchko, Vitiello & Karikomi, PC. She focuses her practice on corporate law, licensing, and regulatory compliance with a focus on California’s commercial cannabis industry.
The Honorable Steven K. Lubell retired after a decade as a Los Angeles Superior Court Commissioner and Professor of Law. Over a decade before that, he worked as a real estate lawyer dedicated to the implementation of the cannabis laws and regulations enacted in California.
Jessica Cure, founder of Cure Designs, is a seasoned entrepreneur, market development specialist, and wellness advocate. A sought-after professional, she leverages her degrees in both Marketing and Interior Design, as well as ten years as a cannabis retail operator.
Atoberhan Paulos completed his accounting education in 2003. Since then, Atoberhan has worked in tax preparation, accounts receivable, accounts payable, audits, consulting, payroll and sales tax in industries ranging from non-profit to healthcare accounting. He now supports UCBA.
Board of Directors
Diana De La Mora, Secretary
Diana De La Mora is an experienced manager with a background in the human resources industry. She is skilled in Analytical Skills, Loyalty Analytics, Sales, Communication, and Customer Relationship Management (CRM). With a Bachelor of Science, she studied Criminal Justice Administration.
Chris Candelario, Board Member
Chris Candelario, UCBA Board Member, is a distribution professional with over 15 years experience in the wine and spirits industry.
Carlos De La Torre, Board Member
Born and raised in LA, Carlos is a fluent Spanish speaker. He is a founding member of UCBA with eleven years of experience owning a cannabis retail operation.
Chris Malcolm, Board Member
Chris, a founding member of UCBA, is a cannabis executive and real estate professional. His group owns two cannabis retail outlets in the city of Los Angeles.