Our Team

Ruben Honig

Executive Director

Executive Director of the UCBA Trade Association, the largest licensed retail cannabis trade association in California, Mr. Honig is a business owner and advocate working to ensure the state of California and the City and County of Los Angeles create fair and equitable cannabis licensing systems.

Jeff McConnell

Los Angeles Lobbyist, EKA

Jeff joined EKA after managing a growing list of clients at his own firm, McConnell Government Relations. He is a specialist in technology and cannabis related fields, along with a deep background in land-use policy and the budget processes of The City of Los Angeles and the County.

Marvin Pineda

Sacramento Lobbyist, Estrategia LLC

Pineda’s experience spans over 15 years in and around the state capitol. Prior to joining Estrategia LLC, Mr. Pineda was successful in securing over $700 million in state technology projects and public funds for his clients to produce positive legislative and regulatory results.

Lisa Selan

Lisa Selan

Co-General Counsel, Selan Law Group

Serving as Partner at Selan Law Firm, Lisa’s unparalleled resume includes expertise in medicinal and recreational aspects of the marijuana industry. Co-founder of the UCBA Trade Association, She is General Counsel for the leading trade association of legal cannabis retailers in California.

YELENA KATCHKO

Yelena Katchko

Co-General Counsel, Katchko, Vitiello & Karikomi, PC

Mrs. Katchko is a founding member and equity partner of Katchko, Vitiello & Karikomi, PC.

She focuses her practice on corporate law, licensing, and regulatory compliance with a focus on California’s commercial cannabis industry.

Steve Lubell

Steve Lubell

Co-General Counsel

The Honorable Steven K. Lubell retired after a decade as a Los Angeles Superior Court Commissioner and Professor of Law.

Over a decade before that, he worked as a real estate lawyer dedicated to the implementation of the cannabis laws and regulations enacted in California.

Jessica Cure of Cure Designs

Jessica Cure

Director of Marketing & Events, Cure Designs

Jessica Cure, founder of Cure Designs, is a seasoned entrepreneur, market development specialist, and wellness advocate.

A sought-after professional, she leverages her degrees in both Marketing and Interior Design, as well ten years as a cannabis retail operator.

Atoberhan

Atoberhan Paulos

Accountant

Atoberhan Paulos completed his accounting education in 2003. Since then, Atoberhan has worked in tax preparation, accounts receivable, accounts payable, audits, consulting, payroll and sales tax in industries ranging from non-profit to healthcare  accounting. He now supports UCBA.

Our Board

Jerred Kiloh

Jerred Kiloh, President

The Higher Path

Jerred Kiloh is president of the United Cannabis Business Association and owner of The Higher Path, an award-winning medical cannabis dispensary in Los Angeles.

A masterful communicator, Jerred also speaks at UCBA events on behalf of the organization.

Javier Montes

Javier Montes, Vice President

Delta 9 THC

Javier Montes is the managing partner of the Los Angeles dispensary Delta-9 T.H.C. and ViP of UCBA.

He has been held this role since its inception in 2006. Javier’s background in online sales, marketing and real estate has played a pivotal role in his career.

JOAO SILVERSTEIN

Joao Silverstein, Treasurer

Strain Collective

Joao Silverstein is the Managing Director of Strain Collective and Treasurer of the  UCBA Trade Association.

Joao also founded Creche Arte Tio Joao, a charitable daycare foundation in Rio de Janeiro.

DIANA DE LA MORA

Diana De La Mora, Secretary

DC Collective

Diana De La Mora is an experienced manager with a background in the human resources industry. She is skilled in Analytical Skills, Loyalty Analytics, Sales, Communication, and Customer Relationship Management (CRM). With a Bachelor of Science, she studied Criminal Justice Administration.

CHRIS CANDELARIO, BOARD MEMBER

Chris Candelario, Board Member

RVR Distibution

Chris Candelario, UCBA Board Member, is a distribution professional with over 15 years experience in the wine and spirits industry.

CARLOS DE LA TORRE

Carlos De La Torre, Board Member

Cornerstone Collective

Born and raised in LA, Carlos is a fluent Spanish speaker. He is a founding member of UCBA with eleven years of experience owning a cannabis retailer.

Chris Malcom

Chris Malcolm, Board Member

Coast to Coast

Chris, a founding member of UCBA, is a cannabis executive and real estate professional. His group owns two cannabis retail outlets in the city of Los Angeles.

Armen Peronyan

Armen Peronyan, Board Member

LA Cannabis Co.

Board member of the UCBA, Armen has over a decade of managerial experience in the marijuana industry. In 2007, he founded Organic Green Treatment Center, dba LA Cannabis Co., which he managed until 2012.