“The cannabis industry was created by the blood sweat and tears of the small craft farmer,” said Jerred Kiloh, co-owner of The Higher Path and President of UCBA. “I’ve known Hue for a very long time and when he said he was forming this group of independent farmers to create and build a cannabis brand, I had to support them in any way I could!”
Currently, Anderson Valley Reserve is providing flower products but is planning to expand to a full suite of pre-rolls and oil-based offering in the upcoming months. The premium brand is available at more than 20 dispensaries throughout California including The Higher Path, Golden State Greens, Sol de Mendocino, Show Grow, SOCC, to name a few.
“We are beginning to see demand increase as our products get on more shelves in Mendocino County, San Francisco, Los Angeles, and San Diego,” continued Freeman. “This is not an easy accomplishment as we are competing with big money entering this market. As we’ve seen over and over in other markets, companies get funding from big investment firms, drive the price down while gaining market share, simultaneously driving out smaller competitors, and then raising the prices. We believe we will be better protected by building our own brand.”